Gaming sensation in Japan
Ghosts of Yotei, created by Sucker Punch, a developer under PlayStation Studios for the PS5, is causing a buzz in Japan similar to its predecessor, Ghost of Tsushima.
Positive impact on tourism
Reports from Japan indicate that Ghost of Yotei is captivating gamers in Japan and sparking newfound interest in the Hokkaido region, which served as the inspiration for the game. This PS5 exclusive was launched on October 2nd and, according to store employees, it is selling rapidly.
The release of Ghost of Yotei has generated such excitement among the Japanese population that, in addition to the game and the northern region itself, merchandise related to the game is being created to promote Hokkaido. The local government anticipates a significant boost in tourism as a result of the impact of this PlayStation game.
Although no specific events involving Sucker Punch and PlayStation have been announced yet, similar to the case of Tsushima, it is remarkable to observe the positive influence that video games can have in reality, generating interest in places and cultures that may not have been considered otherwise.
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