The Sony Group’s Strategy to Acquire Intellectual Properties in Entertainment
Sony Group is planning to reinforce its strategy of acquiring intellectual properties within the entertainment sector, inspired by the practices of other Japanese companies in various industries. According to the Japanese publication Nikkei, Sony’s objective is to consolidate its position as an entertainment powerhouse by acquiring new intellectual properties. This approach involves investing in well-established companies such as Bandai Namco and Kadokawa, in which Sony has already acquired shares.
A Focus on Acquiring Existing Properties
Rather than creating new properties from scratch, Sony has directed its efforts towards acquiring existing properties, with nearly $13 billion invested in this endeavor over the past 7 years. These investments are intended to complement Sony’s existing operations in games, movies, and anime, with the goal of maximizing the value of these properties. An example of this strategy can be seen in Sony’s investments in Crunchyroll, where the aim is to identify new opportunities to adapt properties from other companies into video games or films produced by Sony and its partners.
Enhancing Company Value through Strategic Acquisitions
Through the acquisition, development, and integration of businesses and properties, Sony is working towards enhancing its value as a company that leverages entertainment to create new opportunities. This strategic approach is gaining popularity among many Japanese corporations as they seek to diversify their revenue streams and expand their presence in the entertainment industry.
About the Author
