The Role of Artificial Intelligence in Embracer’s Games
Embracer is implementing artificial intelligence in its games, with the understanding that human input remains crucial. The company’s new CEO, Phil Rogers, highlighted this during the latest annual meeting, stating that AI is viewed as a “co-pilot” rather than the primary driver.
Rogers explained that AI assists in streamlining repetitive tasks and expediting development processes, enabling animators, designers, and engineers to concentrate more on the creative aspects. For instance, animations that previously required a week to complete can now be accomplished in half the time, with final adjustments being made by individuals to maintain a human touch.
Ethical and Sustainable Implementation of AI
Rogers stressed the importance of Embracer’s ethical and sustainable integration of AI, ensuring the protection of artists, writers, and actors to prevent technology from displacing anyone. “The greatest risk lies not in utilizing AI, but in doing so without ethical guidelines,” Rogers emphasized.
Future Plans for AI Integration
Embracer intends to leverage AI across various departments and upcoming AAA projects in the following years, always aiming to enhance productivity without compromising the quality and creativity that players anticipate.
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