The Electronic Arts is investigating ways to present advertisements during gameplay, as it considers this a “significant way to achieve growth.” Andrew Wilson, the company’s CEO, shared these words with Gamespot during the most recent financial presentation, stating that it is still early to discuss this, but it is something that EA will invest its efforts in. Wilson mentioned that they will be careful in approaching future advertising campaigns visible in menus or even during gameplay of their games, whether in implementation or the type of campaigns. “When we think about the billions of hours spent playing, creating, watching, and connecting, much of that interaction is at the edges of a traditional gaming experience, our expectation is that advertising will be an opportunity to generate significant growth.” “We will be very careful in moving forward with this, but we have internal teams at the moment looking at how to implement them thoughtfully within our gaming experiences.” After mobile games, we are on the verge of the era of AAA games supported by advertisements during gameplay.
About the Author
