Warner Bros. Discovery Plans to Increase HBO Max Prices and Combat Account Sharing
Warner Bros. Discovery intends to raise prices for HBO Max due to the quality it offers and plans to combat account sharing.
Focus on Quality and Pricing
David Zaslav, the company’s CEO, highlighted the increased competition in the streaming industry, leading to the need for price adjustments to reflect the value of the service.
Enhanced Measures Against Password Sharing
Warner Bros. Discovery will also strengthen efforts to prevent password sharing among HBO Max users, aiming to provide a better experience for paying customers.
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