Microsoft’s Response to Price Increases and Changes in Xbox Game Pass
Microsoft addressed the recent price increases and changes in Xbox Game Pass by emphasizing the importance of providing more options and value to different types of players. Dustin Blackwell, responsible for gaming and platforms communication at Microsoft, highlighted that all plans now include more games, including titles for PC, and that more players will have access to games in the cloud.
Microsoft’s Communication Strategy
Blackwell acknowledged that while nobody likes price increases, the company believes that the new features and benefits outweigh the cost. He mentioned that Microsoft aimed to cater to both casual players and hardcore gamers with the updated plans. Blackwell emphasized that they are listening to player feedback and community input to ensure that subscribers are getting the most out of their Game Pass experience.
Overall, Microsoft’s goal is to ensure that each plan offers something for its subscribers and that more individuals can benefit from Game Pass’s offerings, ultimately striving to provide a valuable gaming experience for all players.
Source
About the Author
