Netflix’s Ambition in the Anime Industry
Netflix aims to establish itself as the go-to platform for anime fans around the globe.
Strategic Plans
Kim Minyoung, Vice President of Content in Asia, and Yuuji Yamano, Content Director for Netflix Japan, recently discussed their achievements in the anime sector and their future strategies. Since the release of “Baki” in 2018, Netflix has witnessed a growth in its anime viewership, leading to the success of various other anime titles.
For instance, “My Happy Marriage” has gained significant popularity among a diverse global audience, consequently boosting manga sales worldwide. This success can be attributed to Netflix’s collaboration with Kadokawa, which has broadened the platform’s understanding of anime content.
Investment and Growth
With a renewed focus on anime content in recent years, Netflix has set a clear objective: to emerge as the premier anime streaming service on a global scale. The platform offers a range of distribution models, including full series releases, episodic releases, and delayed broadcasts compared to other regions.
Netflix intends to ramp up its investments in anime and curate a diverse range of stories to cater to a broader audience base.
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