Revitalizing the Japanese Video Game Industry
Shuhei Yoshida, former head of PlayStation Studios, believes that NieR: Automata played a crucial role in putting the Japanese video game industry back on track. After years of attempting to emulate Western games, Japanese creators found new inspiration with the release of NieR: Automata on the PS4.
Embracing Unique Cultural Identity
Yoshida highlights that Yoko Taro, the creator of NieR: Automata, did not set out to make a game that would appeal to international audiences. However, the game’s immense success globally demonstrated the importance of embracing Japanese culture and creating games in a unique style, rather than trying to imitate Western trends.
Continued Emphasis on Cultural Authenticity
With the growth of digital distribution, NieR: Automata was able to reach a wider audience and gain greater recognition. Yoshida encourages Japanese creators to continue embracing their cultural identity and creating games that showcase the distinctive artistic and storytelling traditions that are unique to Japan.
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