Nothing shared a brilliant video in which they reveal how they decided to play around with leaks to teach a lesson to those who try to gain fame by revealing company information ahead of time.
Taking notice of how these leaks about electronic products can harm the company’s plans and designers’ intentions, Nothing decided to look into the profiles of people trying to gain popularity by spoiling surprises. This led them to prepare a surprise of their own.
The Nothing content team decided to play a prank on those who ruin companies’ reveals for fame by meticulously planning an intentional leak. It was a “revenge mission” against the leak community, a playful move now shared with the world.
While Nothing had unintentionally leaked information before by sharing a design prematurely, they now orchestrated a leak, designed to be “caught” and spread across the internet, crafted to be believable.
They had to wait for months for the leak to be seen, but once it was out, it spread like wildfire. Suddenly, the leak community was sharing the new Nothing Phone 2, unaware that the company itself had orchestrated it.
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