According to a report from Circana, the PlayStation 4 Pro accounted for only 13% of all PS4 units sold during its lifetime in the United States, also responsible for about 15% of the revenue generated by the console. These data show that, although the release of the Pro version did not significantly alter the total volume of PS4 unit sales, it managed to increase the average price of the product in the market.
Effectiveness of PS4 Pro
The PS4 Pro was particularly effective in attracting a more enthusiastic audience, rather than reaching the masses. This consumer profile, seeking more powerful hardware and an enhanced gaming experience, was crucial in boosting incremental sales of the Pro model, without affecting the sales trend of the standard version.
PS5 Pro – Technological Innovations
Regarding the PS5 Pro, if Sony follows the same path, we can expect a similar impact. However, the €799.99 price tag of the new console could be a determining factor for its success, considering market behavior.
The PS5 Pro brings technological innovations and significant performance improvements. The console will feature a more powerful GPU, enhancements in ray tracing, and a new AI-based upscaling technology, the PlayStation Spectral Super Resolution. Set to be released on November 7, 2024, the PS5 Pro promises to raise the bar for graphics and provide a smoother and more immersive gaming experience.
About the Author
