Sony’s New Advertising Campaign for PlayStation 5
Sony Interactive Entertainment has revealed its end-of-year advertising campaign for the PlayStation 5, focusing on the new version of the console. Unofficially referred to as slim, although it is not officially called slim to avoid any confusion.
Experience the Worlds with PS5
The campaign titled “Feel It Now” showcases a woman immersing herself in the worlds of popular games such as God of War Ragnarok, Returnal, Hogwarts Legacy, Final Fantasy VII Rebirth, Horizon Forbidden West, Ratchet & Clank: Rift Apart, and The Last of Us to truly feel like a part of those virtual worlds.
The PS5 console, along with the Dualsense controller, is presented as a portal to an immersive experience where players can feel the game worlds and embody the characters within them, almost like being transported from reality into these fantasy realms.
While the advertisement is more direct and easier to understand than previous PlayStation ads, it still retains a touch of the brand’s eccentricity. The message emphasizes the sensation of being part of these worlds and feeling their heartbeat alongside the characters.
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