Just Dance: A Timeless Success
Just Dance is one of Ubisoft’s greatest hits. It all started in 2009 with the eponymous game that took advantage of the Nintendo Wii remote to get people dancing. Since then, with such diverse and popular music themes, Ubisoft’s climb has not slowed down, producing a new version with new songs and choreographies every year.
The Everlasting Appeal
It’s interesting to see how, even after so many years since the peak of motion controls, some domains that flourished remain highly popular. Dance, a party for the whole family, is a formula with which Ubisoft continues to conquer the world. In Japan, where arcades that resist the wave of closures, dance titles are still highly popular and their machines are among the most sought after by users who want to spend some time after a day of work.
A Familiar Formula
Some may argue that this is an offer dedicated to a casual audience, who prefers a more simplified approach and is resistant to the rigors of different challenges. But those who get a Just Dance game know what to expect and want precisely that kind of experience in their living room or wherever the console is located. The question that deserves to be asked is different. How is Ubisoft giving shape to a formula that is replicated every year without introducing major changes? The songs change, the choreographies are adapted, the interface is revamped, and there is a new edition ready to hit the shelves, capable of selling millions once again.
About the Author
